Energizer partners with St. Louis CITY SC to be able to Continued growth and revitalization in St. Louis
St. Louis CITY SC partners with global battery powerhouse Energizer to rename CITY SC’s flagship stadium in Energizer Park.
Energizer, which named St. Louis home for decades, and CITY SC are united by a shared vision to connect with soccer’s growing and passionate fan base while contributing to the continued revitalization of St. Louis. Louis. Major League Soccer’s stadium anchors the largest urban professional sports campus in the United States and has been recognized for bringing energy, sell-out crowds and new investment to downtown St. Louis with what has quickly become one of the best stadium and fan experiences ever. in North America.
“Energizer is one of the most respected and recognized brands in the world and is part of the fabric of the St. Louis,” said Carolyn Kindle, CEO of St. Louis CITY SC. “Energizer aligns with CITY SC in so many ways – it’s an innovative brand that delivers and embodies long-lasting energy, matching the passion and energy of our fans on match days, and through this partnership shows its commitment to improving the St. Louis. We look forward to partnering with Energizer to be a catalyst for continued growth in St. Louis and we can’t wait to see our fans with Energizer Park starting in 2025.”
With global headquarters in St. Louis, Energizer has more than 400 employees locally and more than 5,000 worldwide and distributes its products in more than 160 markets worldwide. And of course, there’s the company’s iconic mascot, The Energizer Bunny, who has been banging the drum for 35 years and was inducted into the Madison Avenue Walk of Fame in 2017.
“This is truly an exceptional time for Energizer as we find new ways to engage our community, connect with our consumers and expand the reach of our iconic brand,” said Energizer Holdings Chairman and CEO Mark LaVigne . “MLS and US soccer are experiencing tremendous growth, especially as North America prepares to host the FIFA World Cup in 2026. We are excited to be a part of it all with CITY SC.”
“CITY SC reflects the best of St. Louis and embodies the indomitable spirit of the Energizer Bunny,” LaVigne continued. “The atmosphere at CITY SC’s home games is second to none and with our global headquarters here, we are honored to partner with the team to put the spotlight on this incredible city.”
CITY SC entered MLS in 2023, with the club quickly becoming known for its enthusiastic fan base and high-energy game experience, which helped the team become the first expansion team in MLS history to win the conference in its inaugural season. The team has sold out 34 consecutive MLS home games and embodies the culture of St. Louis in its gaming experience, featuring more than 25 partner restaurants in St. Louis throughout the stadium and supporting local musicians during the pre-game CITY Block parties.
Formerly known as CITYPARK, the 22,500-seat stadium has also become a frequent destination for international and friendly tournaments, including hosting a number of US men’s and women’s national team events. UNESCO recently named the stadium in the prestigious Prix Versailles “List of the Most Beautiful Sports Venues in the World 2024”.
As the club’s naming rights partner, Energizer joins a growing number of other high-profile sponsors in St. Louis, including Nestlé Purina PetCare, BJC HealthCare and Washington University Orthopedics, Together Credit Union, Lou Fusz Automotive Network, Anheuser-Busch. InBev, Enterprise Mobility, World Wide Technology and Moneta – dedicated to improving St. Louis by partnering with the club on community initiatives.
It is important for CITY SC that its partners share the ownership group’s vision to improve St. Louis. All major club partners work alongside CITY SC to develop and execute community programs to help St. Louis better. In addition to the stadium naming rights, which will begin on January 1, 2025, CITY SC will work with Energizer to develop a community initiative for the 2025 season. The two organizations will also provide an immersive fan experience with a new area of premium relaxation in Energizer Park.
Later this year, fans will begin to see the launch of Energizer Park branding across all CITY SC media assets, including club and stadium social channels; the stadium’s new website, www.EnergizerPark.com; and the CITY SC mobile app. Stadium signage will be installed by local 2025 MLS opener CITY SC.
ABOUT ENERGIZER HOLDINGS, INC.
Energizer Holdings, Inc., based in St. Louis, Missouri, USA, is one of the world’s largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands. energizeEVEREADY, Rayovac and VARTA.
Energizer is also one of the leading designers and distributors of automotive appearance, fragrance and maintenance products from recognized brands such as Armor All, A/C Pro, STP, California Scents, Refresh Your Car!, NuFinish, Lexol and Eagle One.
#LOUIS #CITY #SOCCER #COVERS #ENERGIZER #PARK #Louis